Advertising on trucks set to increase

Targeting Parrot’s key customer base of motorists, the eye-catching 2.8m x 2.3m flush rear format will feature on 100 lorries. Each lorry is expected to cover approximately 2,000 miles per week travelling some of Britain’s busiest motorways, principal routes and urban areas such as London, Birmingham and Glasgow.

The campaign is HaulinAds biggest since the firm’s launch and will feature two creative formats. The first uses the tag line ‘Points do not mean prizes’ to highlight the safety benefits of Parrot’s hands-free car kits, whilst the second promotes the advantages of having hands-free technology paired with music connectivity.

Richard Cox of Yorkshire based HaulinAds explained: “Truck media provides an ideal route for Parrot to reach their target audience of motorists. We estimate the campaign will see 142m impacts, with the target audience benefiting from a high frequency of opportunities to see. It’s a cost-effective way to reach the masses.”

Media authority Pete Davis, Managing Director of marketing ideas search engine Getmemedia.com commented: “Truck media is often seen as lower priority by some of the media agencies. This is an exciting campaign, booked client direct with a York based media owner. It’s really important that clients have access to this kind of smart media thinking."

With more and more companies realising the value of truck-rear advertising, perhaps this relatively new media is set to increase.